As an alternative to visiting the nail salon, there are plenty of at-home gel manicure treatments on the market that have the potential to deliver professional results at a fraction of the cost. However, most of these DIY gel manicures involve the application of a base coat, which needs to be cured before any colored coats are added, which also need to be cured with either a UV or LED lamp. To simplify this multi-step process, Miss Glam introduced a line of One Step Gelpolish with top and base coats integrated, meaning that curing can happen much less often.
The One Step Gel collection includes a range of colors like Minty Glam and Violet Star, as well as a variety of sheer, jelly, iridescent and neon finishes.
Key Themes Behind This Trend
- At-home Gel Manicures
- Opportunity for disruptive innovation in the beauty industry by creating more convenient and cost-effective at-home gel manicure products.
- Simplified Application Process
- Potential for disruptive innovation in the cosmetic industry by developing simplified gel manicure products that eliminate the need for multiple steps and curing with UV or LED lamps.
- Wide Range of Finishes
- Opportunity for disruptive innovation in the nail polish industry by introducing a diverse range of finishes for gel manicures.
Where This Applies
- Beauty
- Opportunity for the beauty industry to capitalize on the growing demand for at-home gel manicure products.
- Cosmetics
- Potential for disruptive innovation in the cosmetics industry by creating new gel manicure formulations that simplify the application process.
- Nail Polish
- Opportunity for disruptive innovation in the nail polish industry by expanding the range of finishes available for gel manicures.
