theBalm recently released a new highlight and contour kit called 'Highlite ‘N Con Tour' that will appeal to those with a love of music, festivals and concert-going.
The name of each makeup product for defining one's features takes after decibels and the hertz unit of measure—such as 250Hz and 3dB. On this theme, the palette is organized to showcase "eight chart-topping contours and highlighters highlighters," including four to "hit those high notes," as well as another four contour and cheek colors that are "all about that base."
The humor and whimsy that theBalm brings to its cosmetic products can also be seen in others such as theBalm Appétit palette, Pickup Liners for lips, in addition to its Batter Up eyeshadow sticks.
Key Themes Behind This Trend
- Music-themed Cosmetics
- Opportunity for cosmetic brands to create makeup products inspired by music, festivals, and concert culture.
- Humorous Cosmetic Packaging
- Potential for cosmetics companies to incorporate humor and whimsy in their product designs, appealing to consumers looking for unique and playful options.
- Innovative Makeup Naming
- Possibility for cosmetic brands to create makeup names inspired by musical concepts, bringing creativity and storytelling to their products.
Where This Applies
- Cosmetics
- Cosmetic brands can explore music-themed makeup lines to attract customers with a passion for music and festival culture.
- Packaging
- Opportunity for packaging companies to collaborate with cosmetic brands to create humorous and quirky packaging designs for their products.
- Marketing
- Marketing agencies can help cosmetic brands create innovative and engaging marketing campaigns centered around music-themed makeup products.
