Lip products for women often receive lighthearted names that are cute, sweet or funny, but the shades in Hourglass Cosmetics' 'Girl Lip Stylo' have been chosen to be strong and empowering.
Names in the collection include Warrior, Liberator, Protector, Visionary and Innovator, each of which is being celebrated through the #GirlforGood campaign. With this campaign, girls and women are being invited to take a selfie wearing one of the lip shades and share it to the campaign website.
Hourglass Cosmetics' Girl Lip Stylo lipstick collection was inspired by Jenny Shimizu, a 90s supermodel who shook up the fashion world by challenging the norms of gender, age and race when she took part in runway shows and campaigns for big-name luxury brands. As Hourglass Cosmetics describes: "she’s a Protector, Futurist and Icon."