Storybook Cosmetics first captured the hearts of makeup and literary lovers alike with its Harry Potter-inspired Wizard Wands makeup brush set. Now, the company has several other whimsical makeup applicator designs in the works, including one that reminds of a tale as old as time from Beauty and the Beast.
The brand recently announced that its 'What's in a Name' rose brush bouquet is currently in production, featuring stem-like handles and leaf shapes that lead up to vibrant rose-red bristles.
Alongside many whimsical makeup products, a number of fantasy makeup applicators have appeared to increase the enjoyment of carrying out one's beauty rituals. Other examples of this include makeup brushes shaped like unicorn horns, old fashioned feather quills and mermaid tails.
Key Themes Behind This Trend
- Whimsical Makeup Applicators
- The trend of creating makeup applicators in various fun, unique shapes is on the rise.
- Novelty Beauty Accessories
- Consumers are increasingly drawn to purchasing makeup accessories that reflect their personality and interests.
- Themed Beauty Collections
- Brands are developing makeup collections that are inspired by various themes to cater to niche audiences.
Where This Applies
- Beauty and Cosmetics
- The beauty and cosmetics industry can further incorporate creative designs into makeup applicators to engage their consumer base.
- Fashion and Lifestyle
- Incorporating whimsical designs into beauty accessories can tap into the growing trend of consumers looking for unique and personalized products.
- Entertainment and Media
- Collaborating with popular franchises, shows, or books to create themed makeup collections and accessories can also entice fans to buy into the brand.
