In an effort to increase profits for its popular range of matte Kat Von D lipsticks further, the cosmetics giant and the tattoo artist are planning to "host a special 48-hour flash sale for one of the new colors once a month."
By purchasing the Kat Von D lipsticks through the flash sales, consumers will have access to the products before they even store shelves. As Nylon reports, "these sales will be taking place on Sephora.com every first Wednesday of the month at noon for the entire year."
The colors included within the collaborative collection vary greatly, with a slew of flattering neutrals offered in addition to highly pigmented hues of bright blue, purple, pink and much more.
Why This Trend Is Growing
- Flash-sale Cosmetics
- Opportunity for cosmetics companies to increase brand buzz and sales through special 48-hour flash sale promotions.
- Direct-to-consumer Lipstick Sales
- Opportunity for lipstick brands to bypass traditional retail channels and sell directly to customers through online flash sale events.
- Collaborative Makeup Collections
- Opportunity for makeup brands to collaborate with well-known artists or influencers to create limited-edition multimedia collections to increase brand awareness and drive sales.
Industries Being Reshaped
- Cosmetics
- The cosmetics industry can utilize flash sale events to increase sales and brand buzz for new or existing products.
- E-commerce
- E-commerce companies can host flash-sale events as a way to increase customer engagement and drive sales directly to consumers.
- Creative Collaborations
- Creative collaborators, such as artists or influencers, can capitalize on their following and work with cosmetics brands to create unique, limited-edition collections to reach new audiences and boost sales.
