In an effort to increase profits for its popular range of matte Kat Von D lipsticks further, the cosmetics giant and the tattoo artist are planning to "host a special 48-hour flash sale for one of the new colors once a month."
By purchasing the Kat Von D lipsticks through the flash sales, consumers will have access to the products before they even store shelves. As Nylon reports, "these sales will be taking place on Sephora.com every first Wednesday of the month at noon for the entire year."
The colors included within the collaborative collection vary greatly, with a slew of flattering neutrals offered in addition to highly pigmented hues of bright blue, purple, pink and much more.
Flash Sale Lipstick Promotions
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Lipstick-Only Cosmetics Kits
Songstress Beauty Lines
Cookie-Inspired Eyeshadow Palettes
Plant-Based Makeup Palettes
Paired-Down Cosmetics Kits