At minimum, makeup products for the skin typically come in light, medium and dark, but forward-thinking beauty brands are now beginning to expand their selections to increase the number of WOC makeup options on the market. In the process, these visionary beauty brands are also playing a part in redefining how the world defines the word "nude."
In order to provide women of color with a greater range of makeup options, cosmetics brand 'Koyvoca' is proudly offering its KV Classic Cream-to-Powder Foundation in 21 shades of brown, which include cool options like Hampton, LA and London, as well as warm shades like Bowie and Alexandria.
The beauty brand also offers a range of contouring cosmetics and highlighters that solve the problem that many women of color face when it comes to matching their undertones to the limited options on the market for those with darker skin.
What's Driving This Trend
- Expanding WOC Makeup Options
- Increasing the number of shades available for women of color in makeup products creates an opportunity to cater to a previously underserved market.
- Redefining 'nude' in Beauty
- By expanding the definition of 'nude' to include a wider range of skin tones, beauty brands can promote inclusivity and cater to a diverse customer base.
- Matching Undertones for Darker Skin
- Developing contouring cosmetics and highlighters that cater to the undertones of women of color with darker skin addresses a specific need and enhances the inclusivity of the beauty industry.
Who This Affects Most
- Cosmetics
- The cosmetics industry can innovate by offering a wider range of makeup shades to cater to women of color and improve inclusivity.
- Beauty
- The beauty industry can disrupt traditional standards by redefining 'nude' to encompass a broader range of skin tones and promote diversity in product offerings.
- Fashion
- Fashion brands can partner with beauty brands to provide comprehensive and inclusive solutions that cater to a diverse range of skin tones and undertones.
