At minimum, makeup products for the skin typically come in light, medium and dark, but forward-thinking beauty brands are now beginning to expand their selections to increase the number of WOC makeup options on the market. In the process, these visionary beauty brands are also playing a part in redefining how the world defines the word "nude."
In order to provide women of color with a greater range of makeup options, cosmetics brand 'Koyvoca' is proudly offering its KV Classic Cream-to-Powder Foundation in 21 shades of brown, which include cool options like Hampton, LA and London, as well as warm shades like Bowie and Alexandria.
The beauty brand also offers a range of contouring cosmetics and highlighters that solve the problem that many women of color face when it comes to matching their undertones to the limited options on the market for those with darker skin.
WOC Makeup Collections
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Androgynous Eyeshadow Palettes
WOC Skincare Collections
Dessert-Themed Makeup Packaging
Beautifying Cosmetic Balms
Liquid Cosmetic Compacts