Crayon-Inspired Lipsticks

The Crayola and Clinique Lipsticks are Available for a Limited Time Only

The Crayola and Clinique lipsticks are offered in a variety of different hues of pink, red, coral and violet.

Dubbed 'Chubby Sticks,' the collection is full of pigmented color that's incredibly easy to apply, with each of the products defined by their Crayon-like shape. The Crayola and Clinique lipstick collection can be purchased in singles, as well as in sets of four. Those looking to try more can also get a set of eight minis.

In addition to the many pigmented shades, the two brands offer sheer shades for consumers who prefer something a little more subtle. With mango and shea butter added to the base, the products provide one's lips with long-lasting nourishment as well.

Pigmented Lipstick Shades
The trend of offering a wide range of pigmented shades in lipstick collections presents an opportunity for innovative color options.
Crayon-inspired Packaging
The use of Crayon-like shapes and packaging in lipstick collections offers a disruptive innovation opportunity in the cosmetic industry.
Sheer Lipstick Formulas
The inclusion of sheer shades in lipstick collections caters to consumers seeking a more subtle and natural look, creating room for disruptive innovation in lip cosmetics.

Industries Being Reshaped

Cosmetics Industry
The cosmetics industry can capitalize on the trend of pigmented lipstick shades by developing innovative color options.
Packaging Industry
The packaging industry can explore opportunities in creating Crayon-inspired shapes and designs for lipstick packaging.
Beauty and Skincare Industry
The beauty and skincare industry can tap into the trend of offering nourishing lipstick formulas by developing innovative long-lasting nourishment options.
SCORE
1.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 20%
Freshness 8%