The 'Cilantro & Orange Extract Pollutant Defending Masque' from Kiehl's is one of several new personal care products that's been released with a focus on addressing the effects of poor environmental conditions on one's skin.
In a study conducted by the brand, the product was found to be effective at removing 84% of micro-particles, "and 76% of users showed an inhibition of cigarette smoke pollution and UVA-induced oxidation."
For use, the brand recommends using the mask about three times a week as part of one's nightly skincare routine. It only needs to be applied to a clean face for about five minutes before the majority of it can be wiped away, with just a thin, protective layer left behind to hydrate and protect skin overnight.
What's Driving This Trend
- Environmental Skincare
- Innovative skincare products that focus on addressing the effects of poor environmental conditions on one's skin.
- Pollution Defending Masques
- Face masks that are effective at removing micro-particles and defending against environmental pollutants.
- UV Protection
- Skincare products formulated to protect against UVA-induced oxidation and photo-damage.
Who This Affects Most
- Personal Care
- Innovative skincare products, such as Kiehl's pollutant defending masque, that target environmental factors affecting skin.
- Beauty
- Trend in innovative skincare products that provide protection against environmental pollution and UV exposure.
- Wellness
- Trend in skincare products that focus on the importance of environmental factors in the health and appearance of skin.
