Wet 'n' Wild Beauty's four newest products introduce a line of Mega Cushions that are in line with a number of new cushioned cosmetic releases, as well as being slightly nostalgic and reminiscent design and style from the 1990s and 2000s.
The Mega Cushion collection is made up of a Matte Lip Cream, a Contour Cream, a MegaCushion Color Correcter and a Highlighter, all of which are adorned with packaging that features playful manga-like female characters. To further the fun theme, the Mega Cushion line includes product names like Cafe au Slay and Who’s That Pearl.
At the moment, air cushion makeup from the Korean beauty world is inspiring cosmetic companies around the world. What makes these lightweight products so alluring to consumers is that they are like liquid formulas that have been soaked in sponges and packaged in compact, mess-free cases.
Key Themes Behind This Trend
- Cushioned Cosmetics
- Wet 'N' Wild's Mega Cushions indicate potential for cushioned cosmetics in the beauty industry.
- Nostalgic Packaging Designs
- The playful manga designs of Wet 'N' Wild's Mega Cushions reflect the popularity of nostalgic packaging designs.
- Inspiration From Korean Beauty
- The trend of air cushion makeup from Korea is inspiring cosmetic companies globally to create similar lightweight products.
Where This Applies
- Beauty
- Cushioned cosmetics are a potential disruptive innovation in the beauty industry.
- Packaging
- Nostalgic packaging designs are a potential disruptive innovation in the packaging industry.
- Cosmetics Production
- The trend of air cushion makeup from Korea may disrupt the cosmetics production industry with demand for lighter formulations.
