This conceptual Crest dental care product branding is the design work of Daniela Cardona and identifies how the packaging for oral care items can be made more travel-oriented.
The packaging design consists of products such as oral rinse, toothpaste, satin floss and a toothbrush, which are all focused on being able to be easily packed for travel purposes. This is done by creating packaging that keeps the products sealed, contained and sanitary to prevent them from opening or leaking during travel.
The Crest dental care product packaging concept is inherently modern and takes a much different approach to the existing branding efforts that are currently in use by the brand on the market. It creates a premium aesthetic to convey quality and prestige to the consumer when they are browsing in the store aisle.