The Selahatin x Rick Owens Capsule Elevates Oral Care
Michael Hemsworth — December 5, 2025 — Fashion
The Selahatin x Rick Owens capsule collection has been created in collaboration between the oral care brand and the iconic designer to offer consumers a few simple ways to elevate their everyday oral hygiene regime.
The capsule collection consists of four products including the Whitening Toothbrush, Mouthwash, a Handmade Horn Toothbrush and Eau d'Extrait Oral. The products each leverage the high-quality formulations that Selahatin has come to be known for, while also incorporating a number of dark, minimalist design touches as a nod to Owens' designs.
The Selahatin x Rick Owens capsule collection can be purchased individually and also includes a travel set to help bring the high-end hygiene products along when traveling. The products can be purchased now from Selahatin.
Image Credit: Rick Owens Corps, hypebeast, selahatin
The capsule collection consists of four products including the Whitening Toothbrush, Mouthwash, a Handmade Horn Toothbrush and Eau d'Extrait Oral. The products each leverage the high-quality formulations that Selahatin has come to be known for, while also incorporating a number of dark, minimalist design touches as a nod to Owens' designs.
The Selahatin x Rick Owens capsule collection can be purchased individually and also includes a travel set to help bring the high-end hygiene products along when traveling. The products can be purchased now from Selahatin.
Image Credit: Rick Owens Corps, hypebeast, selahatin
Trend Themes
-
Premiumization of Oral Care — Consumers are increasingly drawn to luxury oral care products that integrate high-quality materials and designer aesthetics.
-
Designer Collaboration in Hygiene — Partnerships between well-known designers and hygiene brands are creating standout product lines that merge fashion with everyday essentials.
-
Minimalist Design in Personal Care — There's a growing appeal for personal care products that adopt a sleek, minimalist design, emphasizing both functionality and style.
Industry Implications
-
Oral Care — The oral care industry is witnessing a shift towards high-end, fashion-forward products that enhance the daily hygiene routine.
-
Luxury Goods — Luxury brands are expanding into new categories like oral care, offering opportunities for growth beyond traditional fashion or lifestyle products.
-
Travel Accessories — The market for travel-friendly luxury hygiene products is growing, catering to consumers who prioritize style and convenience on-the-go.
7.2
Score
Popularity
Activity
Freshness
