These Limited-Edition Coffees Offer Specific Background Stories

 - Jan 16, 2017
References: sogooddesign.nl & packagingoftheworld
The 'Best Collect' specialized coffee collection by the brand Peeze had its branding designed by the creative agency 'SOGOOD.'

Peeze is described as a brand that "produces premium quality coffee for the business-to-business channel' and its newest collection has a unique feature. The limited-edition Best Collect range offers special stories behind the beans that each of its coffee products come from. Rather than offering a mix of beans, the brand is offering "beans originating from one country, region, plantation and harvest.' The images on the black and white coffee packaging reveal the story of the product's origins.

This specialized coffee range uses the fact that it comes in limited volume and originates from one specific place. Dynamic imagery is used to its advantage – with all these features making it stand out from its competitors.