Peet’s Coffee is expanding its coffee lineup to include 'The Bright Collection.'
In an effort to redefine the way consumers think about coffee, Peet’s Coffee has spent two years developing The Bright Collection. This collection features roasts that are now just light, but also bright to create a whole new coffee profile. The first of the new blends is Sun Catcher, which is made with high-quality beans from the slopes of Mt. Kenya. This bright blend boasts flavors of strawberry jam, citrus, and honeysuckle. Meanwhile, the Off the Grid blend is more of a medium roast and features beans from Colombia and El Salvador. The Off the Grid blend has a full-bodied profile and boasts smooth milk chocolate, almond butter, and pear undertones.
Image Credit: Peet’s Coffee
Key Themes Behind This Trend
- Bright Coffee Blends
- The introduction of bright coffee blends that emphasize fruity and floral notes represents a shift towards more diverse flavor profiles in the coffee industry.
- Geographically-sourced Beans
- The use of high-quality beans from specific regions like Mt. Kenya, Colombia, and El Salvador highlights the growing importance of terroir in coffee production.
- Flavor Innovation in Medium Roasts
- The development of medium roast blends with rich, nuanced flavors such as milk chocolate, almond butter, and pear signifies a trend towards more complex taste experiences.
Where This Applies
- Specialty Coffee
- Specialty coffee companies can leverage unique, high-quality beans to offer consumers distinct and premium coffee experiences.
- Food & Beverage Innovation
- Innovative food and beverage sectors are focusing on diversifying flavor profiles to attract more adventurous and discerning palates.
- Agricultural Sourcing
- Agricultural industries are seeing increased demand for region-specific, high-quality crops to cater to specialized consumer preferences in products like coffee.
