Food labels are often quite straight-forward and boring, but the MOO milk yogurts take a different approach by focusing on creating a narrative around the product's characteristics. Developed for the Brazilian market, the MOO yogurts feature a branding that is playful and focused on having the consumer experience the product visually before purchasing it. This is done by putting a skinny cow on the lower fat variety and a fatter cow on the higher fat one, while also utilizing natural ingredient images on the lactose-free option.
The MOO milk yogurts packaging is the design work of the mousegraphics creative agency with the illustrations done by Ryn Frank. The visual story created by the yogurts make a connection with the consumer that is likely remembered when seen again in the dairy aisle.
Key Themes Behind This Trend
- Narrative Branding
- Creating a storytelling experience around product characteristics to engage consumers.
- Visual Packaging
- Utilizing visual elements on packaging to communicate product information and attract attention.
- Playful Branding
- Using playful design elements to create a memorable brand identity.
Where This Applies
- Food and Beverage
- Exploring innovative packaging designs to enhance product appeal and consumer experience.
- Creative Agencies
- Developing narrative-driven branding strategies for clients to differentiate their products in the market.
- Dairy
- Implementing visual storytelling on packaging to create a stronger connection with consumers and stand out in the dairy aisle.
