Cardinal food's line of flavorful ingredients recently got a fresh new look thanks to designer Alexandros Gavrilakis, with a focus on Asian-inspired cuisine.
As the collection features canned rambutan in syrup, squeezable spring roll sauce bottles and ready-to-serve bean sprouts, each package was redesigned with bold, flavorful typefaces and colors to convey a sense of the vibrant meals that can be made by taking inspiration from Asian cooking. Alongside modern and freehand fonts, a few playful doodles appear on the containers, adding a playful handmade touch to the branding that boasts appeal to young audiences.
To further the appeal of the easy-to-use products, they are emphasized with phrases that suggest the Sweet Chili Sauce is "delightful with everything" and the Sweet & Sour Sauce is "the all-time classic at its best!"
Key Themes Behind This Trend
- Bold Food Packaging
- The use of bold typefaces and colors in food packaging design can help capture attention and convey the vibrancy of the product.
- Asian-inspired Cuisine
- The popularity of Asian cuisine provides an opportunity for food brands to create products and packaging that are tailored to this market segment.
- Playful Handmade Branding
- Including playful doodles and a handmade touch in packaging design can appeal to young audiences and add personality to the brand.
Where This Applies
- Food Packaging
- The food packaging industry can explore innovative designs that incorporate bold typography and vibrant colors to enhance product appeal.
- Food and Beverage
- Within the food and beverage industry, there is an opportunity to develop and market Asian-inspired products that cater to the growing demand for fusion cuisine.
- Design and Branding
- Design and branding firms can collaborate with food companies to create playful and handmade packaging designs that resonate with younger consumers.
