Cardinal food's line of flavorful ingredients recently got a fresh new look thanks to designer Alexandros Gavrilakis, with a focus on Asian-inspired cuisine.
As the collection features canned rambutan in syrup, squeezable spring roll sauce bottles and ready-to-serve bean sprouts, each package was redesigned with bold, flavorful typefaces and colors to convey a sense of the vibrant meals that can be made by taking inspiration from Asian cooking. Alongside modern and freehand fonts, a few playful doodles appear on the containers, adding a playful handmade touch to the branding that boasts appeal to young audiences.
To further the appeal of the easy-to-use products, they are emphasized with phrases that suggest the Sweet Chili Sauce is "delightful with everything" and the Sweet & Sour Sauce is "the all-time classic at its best!"
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- By: Laura McQuarrieJan 21, 2017