These tea box sets come together to form a collection that seeks to "revolutionize the experience of one of the oldest drinks in history," and it does so by offering a contemporary brand identity to go along with the classic nature of the tea itself.
The Teabox brand's visual identity was designed by the creative agency Pentagram. The sets vary in color, but what they all have in common is a subtle, minimalist design. Each tea box set contains a symbol that represents the tea that makes up its contents, including black, green, white, oolong, chai and a box that contains a variety.
This brand offers a contemporary design and fuses it with the history of the teas it offers, thereby standing out in a booming market.