Cargill's New 'EZ Peel' Packaging Eliminates Consumers' Contact with Meat
Katherine Pendrill — January 13, 2017 — Art & Design
In response to a consumer survey that indicated people prefer not to touch raw meat when preparing it, Cargill has developed a new 'EZ Peel' packaging for its 1-lb ground beef-chubs. The packaging is not only more hygienic, but it also offers consumers a mess-free cooking solution.
Cargill's EZ Peel packaging was created using new technology developed by Bemis Company. Unlike the brand's original packaging for its 1-lb ground-beef chubs, the new sleeve is designed so that consumers can remove it without coming into contact with the raw meat. This is a benefit for consumers in terms of food safety and also cutting down on prep-time. As Cargill's brand manager Katie Blick-White explains, "We want to provide consumers with choices in the meat case that meet their desires and through ongoing consumer research."
Cargill's EZ Peel packaging was created using new technology developed by Bemis Company. Unlike the brand's original packaging for its 1-lb ground-beef chubs, the new sleeve is designed so that consumers can remove it without coming into contact with the raw meat. This is a benefit for consumers in terms of food safety and also cutting down on prep-time. As Cargill's brand manager Katie Blick-White explains, "We want to provide consumers with choices in the meat case that meet their desires and through ongoing consumer research."
Trend Themes
1. Hygienic Packaging - The development of EZ Peel packaging by Cargill addresses consumer preferences for hygienic meat handling.
2. Mess-free Cooking - The EZ Peel packaging offers consumers a convenient and mess-free cooking solution.
3. Consumer-centric Packaging - Cargill's EZ Peel packaging is a result of ongoing consumer research, emphasizing the importance of meeting consumer desires.
Industry Implications
1. Meat Packaging - The meat packaging industry can benefit from incorporating hygienic packaging solutions like EZ Peel to address consumer preferences.
2. Food Safety - In the food safety industry, there is an opportunity to integrate innovative packaging solutions like EZ Peel to enhance product safety and hygiene.
3. Consumer Research - The consumer research industry can play a role in helping brands develop consumer-centric packaging solutions, similar to Cargill's EZ Peel packaging.
3.9
Score
Popularity
Activity
Freshness
