theBalm's 'Pickup Liners' are Designed After Funny One-Liners

 - Jan 21, 2017
References: thebalm
theBalm is a beauty brand with a sense of humor, as proven by one of its collections of lip liners that have been comically called 'Pickup Liners.'

True to the name of the eight-piece collection, warm shades like 'Checking You Out' and 'I Really Dig You' feature comic book-inspired pictures of couples on the packaging, complete with funny one-liners such as: "You must be a treasure 'cause I really dig you." As the brand aptly puts it: "Finally, a one-liner you can’t say no to!"

This sense of humor is carried throughout theBalm's entire product selection and can be found in products like its concert-themed 'Highlite ‘N Con Tour' highlighter and contour palette and the food-inspired 'theBalm Appétit' eyeshadow color palette.