theBalm is a beauty brand with a sense of humor, as proven by one of its collections of lip liners that have been comically called 'Pickup Liners.'
True to the name of the eight-piece collection, warm shades like 'Checking You Out' and 'I Really Dig You' feature comic book-inspired pictures of couples on the packaging, complete with funny one-liners such as: "You must be a treasure 'cause I really dig you." As the brand aptly puts it: "Finally, a one-liner you can’t say no to!"
This sense of humor is carried throughout theBalm's entire product selection and can be found in products like its concert-themed 'Highlite ‘N Con Tour' highlighter and contour palette and the food-inspired 'theBalm Appétit' eyeshadow color palette.
Key Themes Behind This Trend
- Comedic Cosmetics
- Incorporate humor into beauty products for a unique and entertaining twist.
- Themed Collections
- Create makeup collections centered around a specific theme or concept.
- Nostalgia-inspired Packaging
- Use designs from past decades to create a sense of nostalgia in product packaging.
Where This Applies
- Beauty and Personal Care
- Incorporate humor and pop culture references into cosmetics for a younger demographic.
- Fashion and Apparel
- Collaborate with beauty brands to create makeup collections inspired by fashion trends.
- Retail and Consumer Goods
- Develop products with creative and unique packaging to stand out in crowded markets.
