Makeup brand NARS has debuted a holiday-edition lip balm set that features two full-size Afterglow Lip Balms and two minis that can be an excellent travel (or commuting) companion. For individuals who are familiar with NARS' Afterglow Lip Balms, the products feature an "inviting shine and [a] hint of tint."
The lip balm set includes a full-size version of the Orgasm shade (peachy pink with golden shimmer) and the Clean Cut shade which provides a clear coat. The mini versions in this kit are the Turbo (sheer cherry red) and the latest Orgasm X (sheer shimmering deep coral with gold pearl) shades.
NARS' Afterglow Lip Balms are powered by a special Monoï Hydrating Complex that delivers "smooth, supple comfort" and a blend of antioxidants that protect and condition.
Image Credit: NARS
Why This Trend Is Growing
- Holiday-edition Beauty Sets
- Brands can capitalize on the holiday season by releasing limited-edition beauty sets, enticing consumers with exclusive offerings and gift options.
- Travel-size Products
- Creating travel-sized versions of popular products can provide convenience for busy consumers on-the-go and open new market opportunities.
- Multi-product Sets
- Curating sets that offer a variety of products and shades can appeal to a wider range of consumers and increase sales through bundled product offerings.
Industries Being Reshaped
- Cosmetics
- Cosmetic companies can release limited-edition beauty sets and explore travel-size product options to cater to consumers while also increasing sales.
- Retail
- Retailers can work with makeup brands to offer holiday-edition beauty sets and curate multi-product sets to increase sales during the holiday season.
- Travel
- Travel companies can partner with cosmetic brands to offer travel-sized beauty products as part of vacation packages, enticing consumers with added convenience and value.
