Romantic Long-Lasting Cosmetics

Stila Cosmetics Debuts the New Dancing in the Moonlight Collection

Just in time for fall, Stila Cosmetics has launched its newest collection -- Dancing in the Moonlight. The collection will let you create stunning looks effortlessly with its confidence, fun, romantic, and daring elements.

The new collection features the all-new Stay All Day ArtiStix Graphic Liner, which will dance on your eyelids till the end of the night. In addition, flaunt your superpower pout with the bold, perfectly-paired shades of Stay All Day Matte Lip Color - a one-stroke, creamy, matte lipstick - and Stay All Day Matte Lip Liner - a super-precise, skip-proof lip liner in a smooth matte finish. Combined together, these products ensure self-expression that lasts from sunrise to moonlight.

The entire collection is available to purchase online and from Shoppers Drugmarts.

Long-lasting Cosmetics
Developing cosmetics that can last from sunrise to moonlight presents opportunities for disruptive innovation in the beauty industry.
Stay All Day Artistix Graphic Liner
Creating innovative eyeliners that stay on all day and are easy to apply can revolutionize the cosmetics industry.
One-stroke Matte Lipsticks
Developing lipsticks that can provide full color with just one stroke presents opportunities for disruptive innovation in the cosmetics industry.

Who This Affects Most

Beauty
The beauty industry can capitalize on developing long-lasting, innovative cosmetics that offer maximum self-expression and convenience.
Retail
Developing and selling cosmetics that offer long-lasting wear times and ease of application provides opportunities for retailers to stand out in the market.
E-commerce
With online shopping becoming more popular, developing and selling long-lasting, innovative cosmetics online can offer new opportunities for e-commerce businesses.
SCORE
2.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 22%
Freshness 14%