Bésame Cosmetics is launching its Iconic Women collection, dedicated to and inspired by the endlessly loved Marilyn Monroe. The LA-based cosmetic brand will release 15 new products in this collection drop, all inspired by the Hollywood star's beauty looks.
The extension of the brand's Iconic Women series is available as either two product curations or as one complete set. Bésame's new drop boasts a refillable compact, mascara, two lip liners, a trio of lipsticks, two eyeliner pencils, a highlighter, two gloss products, an eyeshadow quad, Marilyn lashes, based on the lash products Monroe used on-screen, and a sharpener.
Those interested in purchasing the full historically accurate set will receive the products in a limited edition box made with sapele mahogany, a velvet interior, and a gold-plated clasp.
Image Credit: Cosmeticbusiness.com
What's Driving This Trend
- Historical-inspired Cosmetics
- Opportunity for cosmetics brands to create makeup lines inspired by iconic historical women.
- Limited Edition Product Sets
- Opportunity for beauty brands to release complete sets of their products in limited edition packaging, driving demand and exclusivity.
- Sustainability in Cosmetics
- Opportunity for cosmetics brands to incorporate sustainable materials in their packaging, such as refillable compacts and boxes made with eco-friendly materials.
Who This Affects Most
- Cosmetics Industry
- Cosmetics brands can innovate by releasing lines inspired by iconic women, creating limited edition product sets, and incorporating sustainable materials in their packaging.
- Fashion Industry
- Fashion brands can collaborate with cosmetics brands to create historically inspired makeup lines to complement their fashion collections.
- Luxury Goods Industry
- Luxury brands can create limited edition product sets with high-end packaging to cater to the demand for unique, exclusive products.
