The Marilyn Monroe x KISS Collection Commemorates Legacy
Michael Hemsworth — July 14, 2023 — Fashion
References: kissusa & drugstorenews
The Marilyn Monroe x KISS Collection has been created with the namesake actress in mind to provide consumers with a range of ways to elevate their look. The products include nails and lashes that are all themed with the actress's iconic style and persona in mind, which will work well with a variety of looks when preparing to head out on the town. The nails in the collection come in a variety of lengths and shapes, and are rated to last up to seven days to help consumers keep their look for longer.
Vice President of Global Marketing Annette DeVita-Goldstein spoke on the Marilyn Monroe x KISS Collection saying, "Marilyn Monroe is an icon in the beauty world and her beauty continues to inspire consumers today. Working with her estate to develop these enchanting designs for our customers has been a privilege."
Vice President of Global Marketing Annette DeVita-Goldstein spoke on the Marilyn Monroe x KISS Collection saying, "Marilyn Monroe is an icon in the beauty world and her beauty continues to inspire consumers today. Working with her estate to develop these enchanting designs for our customers has been a privilege."
Trend Themes
1. Actress-inspired Beauty Products - Opportunity for beauty brands to collaborate with iconic actresses to create themed collections that resonate with consumers.
2. Iconic Style and Persona - Potential for brands to incorporate the iconic style and persona of celebrities into their product offerings for a unique and nostalgic appeal.
3. Long-lasting Nail Products - Demand for nails that can last up to seven days presents an opportunity for nail brands to develop innovative, long-lasting formulations.
Industry Implications
1. Beauty - The beauty industry can collaborate with iconic actresses to create themed collections that appeal to consumers.
2. Fashion - Fashion brands can draw inspiration from iconic celebrities' style and persona to create unique and nostalgic product lines.
3. Nail Care - The nail care industry can develop innovative, long-lasting nail products that meet the demand for extended durability.
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