Nordic Berry is a brand from Vilnius, Lithuania, that was named after the edible fruits that the rubus chamaemorus plants produce – a plant that is mostly found in Nordic countries.
Designed by the creative agency 'EZCO,' the bottles that hold Nordic Berry's drinks have endearing woodland designs. The labels are offered in pale brown colors and feature images of woodland creatures – each individual drink has a different animal that represents it. The fruity drinks are made from mashed berries and can be consumed both hot and cold. The classic-meets-contemporary aesthetic of the branding makes these drinks appealing to consumers of all ages.
Nordic Berry's branding style and the fresh ingredients it is based in make the collection of drinks stand out in the market.
Key Themes Behind This Trend
- Plant-based Beverages
- Incorporating mashed berries into beverages offers a unique plant-based alternative to traditional drinks.
- Nature-inspired Branding
- The woodland-themed branding of Nordic Berry demonstrates the consumer appeal of nature-inspired designs.
- Versatile Drink Options
- The ability to consume the mashed berry beverages both hot and cold meets the growing demand for versatile drink options.
Where This Applies
- Beverage Manufacturing
- Beverage manufacturers can explore incorporating mashed berries into their product offerings to tap into the plant-based beverage trend.
- Creative Agencies
- Creative agencies specializing in branding and design can take inspiration from Nordic Berry's nature-inspired branding to create captivating visuals for their clients.
- Hospitality and Food Service
- The versatility of the mashed berry beverages makes them an attractive option for hotels, cafes, and restaurants looking to offer innovative and customizable drink options to their customers.
