Robot Food, a UK-based creative design agency specializing in food, recently redesigned the packaging for Danepak Rapid Rashers, the convenient bacon product. The new, loud design highlights the product's bold taste and quick preparation time, offering a salivating image of the bacon accompanied by aggressive text and graphics.
Danepak approached Robot Foods with a particular problem: the food company noticed that consumers had a limited understanding of the product messaging with its old packaging. As such, Robot Food decided to focus on the concept of speed, with the product's name written in a raked font that has bold speed lines splitting from the letters horizontally. Robot Food also included a new slogan on the front of the Danepak Rapid Rashers, which further references speed and convenience by reading, "No mess bacon, in 90 seconds!"