Robot Food, a UK-based creative design agency specializing in food, recently redesigned the packaging for Danepak Rapid Rashers, the convenient bacon product. The new, loud design highlights the product's bold taste and quick preparation time, offering a salivating image of the bacon accompanied by aggressive text and graphics.
Danepak approached Robot Foods with a particular problem: the food company noticed that consumers had a limited understanding of the product messaging with its old packaging. As such, Robot Food decided to focus on the concept of speed, with the product's name written in a raked font that has bold speed lines splitting from the letters horizontally. Robot Food also included a new slogan on the front of the Danepak Rapid Rashers, which further references speed and convenience by reading, "No mess bacon, in 90 seconds!"
What's Driving This Trend
- Bold Packaging Design
- Disruptive innovation opportunity: Explore unique and attention-grabbing packaging designs that enhance product messaging and attract consumer attention.
- Speed and Convenience Messaging
- Disruptive innovation opportunity: Incorporate speed and convenience messaging in product slogans and packaging to appeal to time-conscious consumers.
- Visual Storytelling
- Disruptive innovation opportunity: Utilize bold and visually appealing graphics to tell a compelling story about the product and enhance consumer engagement.
Who This Affects Most
- Food Packaging
- Disruptive innovation opportunity: Introduce innovative packaging solutions for food products that enhance brand visibility and consumer comprehension.
- Convenience Foods
- Disruptive innovation opportunity: Develop new and improved convenience food options that prioritize speed and ease of preparation for busy consumers.
- Creative Design
- Disruptive innovation opportunity: Explore creative and visually striking designs to enhance brand identity and capture consumer attention in various industries.
