Heat-and-Eat Ramen Kits

Crafty Ramen Brings Restaurant-Quality Ramen to the Freezer Aisle

Ramen is one type of quick and easy meal that's not difficult to come by but Crafty Ramen's new Heat & Eat Ramen is bringing this affordable weeknight staple to freezer aisles across Canada. The kit contains Crafty Ramen's house-made ingredients in solid puck form so that freshness and flavor are optimized. The puck is ready to be placed in a bowl and prepared in a matter of minutes so that anyone can appreciate high-quality ramen from the convenience of home.

There are a range of options for all, including chef-crafted meat and veggie choices that can be prepared on the stovetop or in the microwave. On this experience of ramen reimagined, Jared Ferrall, Crafty Ramen co-founder and executive chef, says "We're changing the way that people think about ramen ─ it can be both convenient and high-quality."

Heat & Eat Meals
There is room to innovate in the market of high-quality, quick and easy meal options that can be cooled and reheated.
Solid Puck Meal Kits
Creating restaurant-quality meal kits in solid form that can be conveniently stored in the freezer or pantry for easy access and long shelf life.
Chef-crafted Frozen Meals
There is opportunity to create frozen meals that are crafted by a professional chef for foodies who are looking for restaurant-quality meals at home.

Sectors Adopting This

Frozen Food Industry
The frozen food industry is ripe for disruptive innovation by offering meals that are both high-quality and convenient, with a focus on freshness and flavor.
Meal Kit Delivery Services
Meal kit delivery services can expand their options by including heat-and-eat meal kits that can be conveniently stored in the freezer for busy individuals or families.
Ready-to-eat Industry
Ready-to-eat industry can create chef-crafted meal options that can be stored easily for quick and easy access to restaurant-quality meals at home.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 9%
Activity 19%
Freshness 16%