The Agency 'Blow' Revitalizes the Concept of Red Envelopes

 - Jan 16, 2017
References: blow.hk & thedieline
Red envelopes are used in Chinese and other East and Southeast Asian societies to gift money to people while they are celebrating Chinese New Year or at celebratory gathering such as weddings.

The traditional practice normally involves married individuals giving money to unmarried people, or it is decided by age. The Hong Kong-based creative agency Blow decided to revamp the design of these traditional red envelopes. The agency titled its new collection 'A Flourishing World' and it was inspired by natural elements -- including flowers, fish, birds and food. The packets are offered in traditional Chinese-inspired artistry and feature vivid colors and dynamic patterns.

These packets work to revitalize a long-standing tradition in a way that respects its original components and artistry.