Lunar New Year-Inspired Noteboooks

Moleskine Adds New Designs to the 3 Artists, 3 Countries Series

With the Lunar New Year coming up ahead, Moleskine continues to grow its special 3 Artists, 3 Countries series to celebrate the festivities. The new looks tap the talents of three artists from East Asia -- all of whom are bringing their own cultural and creative touches for the year. It features the works of Chinese painter Zeng Fanzhi, Ahn Sang-soo, a Korean typographic designer, and Momoko Sakura, a Japanese manga artist.

The bright designs honor the rich heritage of the religions. Ahn's work has a striking gold palette with stunning paper with dynamic art on the cover joined by stencils and lucky envelopes. Colorful and whimsical themes define Momoko's work which comes with stickers and a greeting card. Finally, Zeng Fanzhi's notebook has a fabric cover.

Image Credit: Moleskine

Lunar New Year-inspired Notebooks
Moleskine expands its 3 Artists, 3 Countries series with new designs to celebrate the Lunar New Year, incorporating East Asian cultural and creative touches.
Collaborative Artistic Designs
The 3 Artists, 3 Countries series by Moleskine highlights the works of Chinese painter Zeng Fanzhi, Korean typographic designer Ahn Sang-soo, and Japanese manga artist Momoko Sakura.
Cultural Heritage-themed Products
Moleskine's Lunar New Year-inspired notebooks pay tribute to the rich heritage of East Asian religions with eye-catching designs and additional features like stencils, stickers, and a greeting card.

Industries Being Reshaped

Stationery
Moleskine's expansion of the 3 Artists, 3 Countries series presents new opportunities in the stationery industry by incorporating cultural elements and collaborating with renowned artists.
Art and Design
The collaboration between Moleskine and the three artists in the Lunar New Year-inspired notebooks provides new possibilities for the art and design industry to embrace cultural diversity in their products.
Retail and Gift
The release of Moleskine's Lunar New Year-inspired notebooks offers potential for the retail and gift industry to tap into the market of culturally-themed products and create unique gifting options.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 49%
Freshness 24%