The baby food jars offered by 'Cherub Food' were designed by the creative agency Me + James Studio.
Both the branding for this company and the packaging for its food were designed by the agency and created as an alternative to the animal mascots and hand drawn imagery that is so common for foods of this kind. Instead of typical imagery, the baby food jars and their advertising feature a minimalist graphic that makes up a smile with a tongue sticking out of it. The resulting effect is endearing and eye-catching without being over the top.
By opting for imagery that is both playful and sophisticated, Cherub Food is able to offer something more unique than what its many competitors are able to.