The baby food jars offered by 'Cherub Food' were designed by the creative agency Me + James Studio.
Both the branding for this company and the packaging for its food were designed by the agency and created as an alternative to the animal mascots and hand drawn imagery that is so common for foods of this kind. Instead of typical imagery, the baby food jars and their advertising feature a minimalist graphic that makes up a smile with a tongue sticking out of it. The resulting effect is endearing and eye-catching without being over the top.
By opting for imagery that is both playful and sophisticated, Cherub Food is able to offer something more unique than what its many competitors are able to.
What's Driving This Trend
- Minimalist Packaging
- Opportunity for brands to stand out by using minimalist designs in their packaging, creating a sophisticated and eye-catching effect.
- Alternative Branding
- Brands can differentiate themselves by using alternative branding strategies that deviate from traditional mascots and hand-drawn imagery.
- Playful Sophistication
- Combining playful and sophisticated elements in branding and packaging can create a unique and appealing identity for a product or company.
Who This Affects Most
- Baby Food
- Incorporating minimalist packaging and alternative branding in the baby food industry can help brands establish a distinct and memorable market presence.
- Creative Agency
- Creative agencies have the opportunity to offer innovative solutions to brands by designing minimalist packaging and alternative branding strategies.
- Food Packaging
- The food packaging industry can tap into the demand for minimalist designs by providing companies with unique and visually appealing packaging solutions.
