The creative agency Hi estudio designed the packaging and branding concept for the traditional Mexican drink pulque.
Pulque is an alcohol beverage that has been traditionally made in central Mexico. It is made from the fermented sap of the maguey plant and has a thick consistency with a sour, yeast-like taste. This brand, Pulque Mentor, was inspired by the Aztecs, who once drank the alcoholic beverage and reserved it for "the highest social classes". As a result, the branding concept is highly modern and sophisticated, with neutral colors and minimal labeling making it stand out.
This pulque drink fuses a traditional drink and inspirations with contemporary design ideals to create a product that stands out from most others on the market.
Key Themes Behind This Trend
- Modernization of Traditional Drinks
- There is an opportunity to innovate traditional drinks and bring them to the modern age through creative packaging and branding design.
- Minimalist Packaging Design
- The use of neutral colors, minimal labeling, and simple packaging can make a product stand out and appeal to consumers who value simplicity and elegance.
- Cultural Inspiration in Branding
- Incorporating cultural references and inspirations in branding can attract consumers who value authenticity and tradition.
Where This Applies
- Alcoholic Beverages
- The alcoholic beverage industry can capitalize on the trend of modernizing traditional drinks to appeal to a wider range of consumers.
- Design and Packaging
- The design and packaging industry can leverage the trend of minimalist packaging design to offer their clients innovative and modern solutions.
- Cultural Tourism
- The cultural tourism industry can benefit from incorporating traditional drinks in their offerings and highlighting the cultural significance of these beverages.
