The Scottish brand Lussa Gin was designed by the creative agency 'Front Page' to reflect the landscapes and weather of the geographic location from which it was born.
The brand was founded by three women from the Isle of Jura, an island that is part of Scotland. The Ardluss region of this island has rough terrain and unforgiving weather -- a fact that Lussa Gin reflects in its branding. The bottles feature sketched imagery of hilly landscapes, while simple labeling makes up the rest of the bottle, and copied signatures of the brand's founders add a more personal touch. The ingredients from Lussa Gin were sourced from the island's wilderness and home grown by the brand's founders.
Lussa Gin pays homage to its origins through both its branding identity and its ingredients.
What Makes This Trend Stand Out
- Locally Sourced Food and Beverage
- Capitalizing on the niche of locally sourcing ingredients for food and beverage production.
- Authentic Branding
- Emphasizing authenticity in branding through reflecting the origins and essence of the product's geographic location.
- Women-owned Businesses
- Recognizing and supporting women-owned businesses, particularly in the food and beverage industry.
Sectors Adopting This
- Craft Distilleries
- Craft distilleries can apply the locally sourced ingredient trend to their unique flavor profiles.
- Tourism and Hospitality
- Promoting local tourism and hospitality, and catering that toward highlighting locally sourced ingredients.
- E-commerce
- Developing online platforms that highlight and promote women-owned businesses and/or locally sourced food and beverages.
