Scotland-based brewer and distiller Brewdog Distilling Company has launched a brand new Scottish gin that is designed to further the popularity of its Lonewolf Gin collection, which itself was launched as part of an array of new measures taken to mark and support the opening of Brewdog's new distillery facility in the town of Ellon.
The Gunpowder Gun comes in at 57 percent alcohol by volume (ABV), making it a punchy Scottish gin. As far as the brewing ingredients are concerned, this particular Scottish gin makes use of an array of diverse ingredients that include oranges from Paraguay, lemons from Sicily, grapefruit from Mexico, juniper from Tuscany, a trio of different varieties of peppercorns and fragrant star anise.
Available for a price of around $34, the Gunpowder Gun is just as suitable for straight sipping or as a cocktail medium.
Image Credit: Brewdog Distilling Company
What's Driving This Trend
- Craft Gins
- The popularity of gin as a spirit and the trend of craft distilling create opportunities for unique flavour combinations and products like the 'Gunpowder Gin'.
- Higher ABV Drinks
- Beverage companies can capitalize on the demand for higher ABV drinks, like the 57% ABV of the Gunpowder Gin, to differentiate their product offering and cater to customers seeking unique experiences.
- Premium Cocktails
- The Gunpowder Gin, with its unique flavour profile and high ABV, can serve as a premium cocktail ingredient, catering to the increasing demand for elevated drinking experiences.
Who This Affects Most
- Craft Distilleries
- Craft distilleries can benefit from the trend of unique flavour combinations and higher ABV drinks, competing with larger brands with innovative products like the 'Gunpowder Gin'.
- Beverage Retail
- Retailers can target consumers looking for unique and premium drinking experiences by offering products like the 'Gunpowder Gin' in their stores.
- Craft Cocktail Bars
- Craft cocktail bars can incorporate the Gunpowder Gin into their premium cocktail offerings to cater to customers seeking unique flavour profiles and elevated drinking experiences.
