The 15th Avenue Cafe is based in Seoul, Korea and enlisted the designer Ahra Song to create the branding for its cold brew coffees.
There are three different coffees in the collection, including a beverage from Colombia, another from Guatemala, and the final one being from Kenya. Instead of describing the coffees' flavors in detail, the brand instead assigns each one a color that is meant to reflect the taste of the beverage. The colors are meant to depict the boldness of flavor and strength of the coffees they are placed on.
By using nothing but color and minimally decorated labels, 15th Avenue Cafe offers cold brew coffees that appeal to consumers through their simplicity and modern design.
Why This Trend Is Growing
- Color-coded Beverages
- Using color to represent flavors and tastes offers a unique and visually appealing way for brands to differentiate their products.
- Minimalist Packaging
- Simplified and minimally decorated labels can create an elegant and modern aesthetic that resonates with consumers.
- Flavor Visualization
- Assigning colors to beverages as a way to visually represent their flavor profiles can help consumers easily identify their preferred taste.
Industries Being Reshaped
- Beverage
- Color-coded beverages can disrupt the beverage industry by offering a new and innovative way to package and market products.
- Packaging
- The use of minimalistic packaging designs can disrupt the packaging industry by challenging traditional, more elaborate packaging trends.
- Coffee
- The trend of color-coded cold brew coffees presents a disruptive innovation opportunity for coffee companies to create unique, visually appealing products that resonate with modern consumers.
