The 15th Avenue Cafe is based in Seoul, Korea and enlisted the designer Ahra Song to create the branding for its cold brew coffees.
There are three different coffees in the collection, including a beverage from Colombia, another from Guatemala, and the final one being from Kenya. Instead of describing the coffees' flavors in detail, the brand instead assigns each one a color that is meant to reflect the taste of the beverage. The colors are meant to depict the boldness of flavor and strength of the coffees they are placed on.
By using nothing but color and minimally decorated labels, 15th Avenue Cafe offers cold brew coffees that appeal to consumers through their simplicity and modern design.
Color-Coded Cold Brew Coffees
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