Apothic is a wine brand that opts for a distinctive gothic packaging that reflects a darker, edgier and much more folkloric approach to spirits. The labelling emphasizes the contrasting and unique notes of the red wine beverages with medieval storytelling made modern through the branding.
The company is inspired by legends of the inclusive location Apotheca where wine was elusively made in medieval ages. Each of the Apothic wines are specially blended with robust sweet and savory flavors to create rich libations with pronounced tastes. The Apothic Red features a melange of vanilla and black cherry contrasted with mocha chocolate while the Apothic Dark contains coffee and dark chocolate.
The focus on the mysterious and dark is a way for the brand to draw in the curiosity of millennial consumers.