Apothic is a wine brand that opts for a distinctive gothic packaging that reflects a darker, edgier and much more folkloric approach to spirits. The labelling emphasizes the contrasting and unique notes of the red wine beverages with medieval storytelling made modern through the branding.
The company is inspired by legends of the inclusive location Apotheca where wine was elusively made in medieval ages. Each of the Apothic wines are specially blended with robust sweet and savory flavors to create rich libations with pronounced tastes. The Apothic Red features a melange of vanilla and black cherry contrasted with mocha chocolate while the Apothic Dark contains coffee and dark chocolate.
The focus on the mysterious and dark is a way for the brand to draw in the curiosity of millennial consumers.
Key Themes Behind This Trend
- Gothic Branding
- Opportunities for wine and spirits brands to create distinctive packaging that reflects a darker, edgier and much more folkloric approach to spirits.
- Storytelling Labelling
- Opportunities for brands to emphasize the unique notes of their products through medieval storytelling made modern through branding.
- Flavor Blending
- Opportunities for brands to specially blend robust sweet and savory flavors to create rich libations with pronounced tastes.
Where This Applies
- Wine and Spirits
- Brands in the wine and spirits industry can take inspiration from the gothic packaging and storytelling labeling to reflect unique notes, flavors, and aromas in their products.
- Packaging Design
- Brands in the packaging design industry can capitalize on the trend of gothic branding and create distinctive designs for their clients in the wine and spirits industry.
- Marketing and Advertising
- Brands in the marketing and advertising industry can help wine and spirits brands in creating a storytelling branding campaign to attract the curiosity of millennial consumers.
