Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Chuculat Fresh Fruit Cocktails are Vibrantly Branded

 - Nov 23, 2016
References: behance.net & packageinspiration
A number of consumers are shifting away from libations like beer and wine in favor of fruitier alternatives, which the Chuculat fresh fruit cocktails look to help satisfy. Packaged in pouches to enable easy storage and pouring, the Chuculat cocktails feature a playful approach to prepackaged cocktails that speaks to Millennial and of-age Gen Z consumers.

Each of the Chuculat cocktails are made using fresh fruit ingredients that are GMO-free and are intended to be a way to indulge without going over the top. The addition of fresh ingredients into the Chuculat cocktails allow them to be more balanced: the alcohol offers a way to relax or have fun, while the fresh fruit helps provide nutrients.

The packaging for Chuculat cocktails is the design work of Agnieszka Szulc.