British Columbia-based wine company 'Church & State Wines' offers a dynamic range of labels that appeal to younger demographics.
The wines are part of the brand's 'Lost Inhibitions' collection and were designed by the agency 'Brandever.' In the pursuit of targeting the Millennial demographic, the agency went as far as possible to reference items, activities and sayings that this generation is so familiar with in North America. Some of this branding includes labels that make dramatic statements such as "F*ck My Diet," "Hashtag Blessed" and "Egg-Plant Emoji." The brand has over 150 different labels that it uses to decorate this collection.
By creating branding that so directly references pop culture among younger generations, Church & State manages to be relatable and very distinct from other similar brands.
These Church & State Wines Target Millennials
Mishal Omar — October 5, 2016 — Marketing
References: churchandstatewines & thedieline