Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

mike's HARDER Collectible Cans Were Designed by a Tattoo Artist

 - Oct 29, 2016
References: prnewswire & preparedfoods
To celebrate the release of its new Tennessee Barrel Lemonade, mike's HARDER teamed up with the renowned tattoo artist Lalo Yunda to create a series of collectible cans. With many brands looking for new and exciting ways to catch the eye of millennials, these tattooed cans help to give the flavored malt beverage an edgy new look.

The new mike's HARDER cans feature one-of-a-kind tattoo designs crafted by Yunda. The designs include bold graphics such as a skull, snake and even a hybrid dragon horse. All of the images are crated in Yunda's signature style, which has been described as "magical realism." The designs are largely meant to reflect the millennial desire for individuality and artistic expression. As the company's vice president of marketing Sanjiv Gajiwala explains, "By collaborating with artists like Lalo Yunda, we're asking HARDER fans to push conventional boundaries by going even harder."