To celebrate the release of its new Tennessee Barrel Lemonade, mike's HARDER teamed up with the renowned tattoo artist Lalo Yunda to create a series of collectible cans. With many brands looking for new and exciting ways to catch the eye of millennials, these tattooed cans help to give the flavored malt beverage an edgy new look.
The new mike's HARDER cans feature one-of-a-kind tattoo designs crafted by Yunda. The designs include bold graphics such as a skull, snake and even a hybrid dragon horse. All of the images are crated in Yunda's signature style, which has been described as "magical realism." The designs are largely meant to reflect the millennial desire for individuality and artistic expression. As the company's vice president of marketing Sanjiv Gajiwala explains, "By collaborating with artists like Lalo Yunda, we're asking HARDER fans to push conventional boundaries by going even harder."