Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,102 inspiring examples.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 313,773 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 313,773 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,102 cutting edge ideas.

Tattoo-Covered Hard Lemonades

mike's HARDER Collectible Cans Were Designed by a Tattoo Artist

— October 29, 2016 — Marketing
To celebrate the release of its new Tennessee Barrel Lemonade, mike's HARDER teamed up with the renowned tattoo artist Lalo Yunda to create a series of collectible cans. With many brands looking for new and exciting ways to catch the eye of millennials, these tattooed cans help to give the flavored malt beverage an edgy new look.

The new mike's HARDER cans feature one-of-a-kind tattoo designs crafted by Yunda. The designs include bold graphics such as a skull, snake and even a hybrid dragon horse. All of the images are crated in Yunda's signature style, which has been described as "magical realism." The designs are largely meant to reflect the millennial desire for individuality and artistic expression. As the company's vice president of marketing Sanjiv Gajiwala explains, "By collaborating with artists like Lalo Yunda, we're asking HARDER fans to push conventional boundaries by going even harder."
Trend Themes
1. Artistic Packaging - Brands are collaborating with artists to create unique and one-of-a-kind packaging designs to appeal to millennials' desire for individuality and artistic expression.
2. Flavored Malt Beverage Innovation - Creating innovative and distinctive flavors for malt beverages can help capture the interest of the younger generation and tap into the growing market of flavored malt beverages.
3. Collector Culture - The trend of collecting items such as cans, bottles, or other merchandise has created an opportunity for brands to innovate and create collectible items to appeal to the younger consumer market.
Industry Implications
1. Alcohol Industry - The alcohol industry can use innovative packaging and flavors to appeal to the younger generation, who are willing to try new and distinctive beverages.
2. Art Industry - Collaborating with brands to create unique and distinctive packaging and designs for their products can be a disruptive innovation opportunity for artists in the art industry.
3. Collectibles Industry - The trend of collecting has created an opportunity for the collectibles industry to collaborate with brands and create innovative and design collectibles that appeal to the younger markets.
1.2
Score
Popularity
Activity
Freshness