Sparkling wine retailer Chandon has put together an exclusive holiday themed packaging with design firm ButterflyCannon that features female-centric festive colors and well-wishes for the season. The tasteful and elegant design speaks to how brands can incorporate seasonal holidays in a universal way into themed packaging.
Chandon's holiday line features bottles of the luxe Blanc de Noir sparkling wine in a dapper white bottle in a contemporary, thin silhouette design. The vial is then covered in elegant golden text featuring well wishes for the holidays aimed specifically at its millennial female consumers. The text includes broad universal phrases that can apply to a variety of occasions, such as "Bestie Wishes." The female skew on the branding speaks well to Chandon's consumer demographic for the sparkling wine, which tends to be female.
What's Driving This Trend
- Festive Packaging
- Opportunity for brands to create exclusive holiday-themed packaging that resonates with consumers during the festive season.
- Female-centric Branding
- Opportunity to target millennial female consumers with packaging and messaging that speaks to their preferences and interests.
- Universal Well Wishes
- Opportunity for brands to incorporate broad, universal phrases in packaging that can appeal to a variety of occasions and resonate with a wide range of consumers.
Who This Affects Most
- Sparkling Wine
- The sparkling wine industry can explore festive packaging options and targeted branding to attract female consumers during the holiday season.
- Packaging Design
- Opportunity for design firms and packaging companies to create innovative and elegant holiday-themed designs that can be applied to various products and industries.
- Beverage Retail
- Retailers specializing in beverages, particularly sparkling wines, can benefit from offering exclusive holiday-themed packaging options to attract consumers and drive sales during the festive season.
