Sparkling wine retailer Chandon has put together an exclusive holiday themed packaging with design firm ButterflyCannon that features female-centric festive colors and well-wishes for the season. The tasteful and elegant design speaks to how brands can incorporate seasonal holidays in a universal way into themed packaging.
Chandon's holiday line features bottles of the luxe Blanc de Noir sparkling wine in a dapper white bottle in a contemporary, thin silhouette design. The vial is then covered in elegant golden text featuring well wishes for the holidays aimed specifically at its millennial female consumers. The text includes broad universal phrases that can apply to a variety of occasions, such as "Bestie Wishes." The female skew on the branding speaks well to Chandon's consumer demographic for the sparkling wine, which tends to be female.