In order to make sure that people are able to enjoy the 2015 UEFA Champions League Finals with the right beer, Heineken developed the 'Door Lock' device.
The Door Lock is meant to be installed at the entrance of the home, so that when a friend comes over with a six-pack in their arms, they are required to scan the beer at the door. If a bottle of Heineken is presented at the door, entry is permitted. If not, the friend will be criticized for their choice.
In addition to making a pretty humorous commercial that sports enthusiasts and beer aficionados will enjoy watching, Heineken is giving people the chance to win one of five Door Locks as part of a contest.
Heineken's Door Lock Device Keeps Out Those with Cheap Beer
Laura McQuarrie — June 10, 2015 — Lifestyle
References: thedoorlock.br & adsoftheworld