Oil-Distributing Hair Brushes

The Flat Brush Naturally Spreads Tresse Oils for a Healthier Mane

The Flat Brush is an innovative hair comb by haircare brand Bumble & Bumble to give tresses a healthier appearance by better distributing the natural oils the hair follicles produce to the entire strand. This is an ideal way to naturally nurture the hair using oils the body is custom-producing that are already beneficial and specific to the individual's own hair type.

While hair oil or grease might be seen as an element of uncleanliness, it is actually good for the hair and the body's natural way of moisturizing the strands. The Flat Brush aids in this process by pulling the oils from the root throughout the strand with soft nylon and boar bristles. The brush has a tug-free pull that offers a soft, yet effective, spreading of the oil from root to tip.

Flat-brush Technology
Opportunity for haircare brands to develop innovative hair combs that better distribute natural oils for healthier hair.
Natural Hair Nurturing
Opportunity to tap into the growing demand for haircare products that utilize the body's natural oils to promote healthier hair.
Individualized Haircare
Opportunity for personalized haircare solutions that consider the unique needs of each individual's hair type and oil production.

Sectors Adopting This

Haircare Products
Opportunity to develop and market innovative hairbrushes and combs that distribute natural oils for improved hair health.
Personal Care
Opportunity to create personalized haircare solutions that embrace the benefits of the body's natural oil production for healthier hair.
Beauty and Grooming
Opportunity to introduce haircare products and tools that enhance the natural oil distribution process for healthier and more lustrous hair.
SCORE
4.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 54%
Freshness 8%

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