Sunscreen is most often associated with skin, but Oriential Princess created a hair treatment that's designed to protect hair from damage caused by UV rays.
In the same way that washing hair with hot water can be damaging to hair, the sun can also have adverse effects on hair cuticles. Too much sun exposure can often cause hair to become dry, discolored, brittle, as well as thin, frizzy and sometimes, difficult to style. Damaged hair often causes harm to itself if steps are not taken towards repair, especially as split ends are created.
In order to reverse damage, this Oriental Princess product from Thailand simply uses ingredients like ivy oil to coat each stand of hair with a protective layer to prevent splits and breakages.
Why This Trend Is Growing
- Hair-sunscreen Products
- The trend of incorporating sunscreen protection in hair products will continue to grow to target consumers looking for comprehensive hair care solutions.
- Uv-protection Hair Treatments
- The trend of developing hair treatments specifically for the purpose of preventing UV radiation damage to hair will become increasingly relevant for consumers living in tropical or sunny regions especially with frizzy or curly hair types.
- Natural Hair Protectants
- The trend of using natural ingredients in hair products like ivy oil will continue to grow as consumers demand more sustainable and organic personal care solutions for their hair.
Industries Being Reshaped
- Personal Care Industry
- Incorporating hair-sunscreen products in hair care lineups presents an innovative opportunity for personal care manufacturers to create differentiated products that cater to the growing needs of consumers.
- Beauty Industry
- The trend of UV-protection hair treatments presents a disruptive opportunity for beauty service providers to offer specialized hair treatment services to customers globally.
- Tourism Industry
- The trend of UV-protection hair treatments and hair-sunscreen products is highly relevant for the tourism industry in tropical or sunny regions, as hotels and resorts can offer these products as part of their complementary personal care solutions.
