Ouai Haircare is a new brand from Jen Atkin, a stylist who has gained notoriety for her work with the Kardashian-Jenner family and through her educational blog Mane Addicts. Pronounced "way," Ouai Haircare will be available through its web store on February 1, with it launching at Sephora in March 2016.
The debut line from Jen Atkin is said to be formulated for busy women looking for a high-quality solution that will support all aspects of hair health. Presently, the Ouai Haircare collection includes four shampoos and conditioners (Repair, Smooth, Volume, and Clean) and three nutritional supplements that target thin hair, dry hair and oily scalps.
The Ouai Haircare line from Jen Atkin follows Kylie Jenner's highly successful lip kit launch.