Talented makeup artist and Instagram user Tim O. sources his intricate and colorful cosmetic looks using popular foods and snacks as inspiration. The makeup tutorials pull colors from the packaging of chips, Pop-Tarts and cheesy snacks and recreates the branding in a wearable makeup look for others to attempt to recreate at home.
The makeup looks are detailed and strong, pulling the boldest of colors from the wrappers of Pop-Tart boxes, Cheetos chip packets and more as the main source of inspiration. The colors are then referenced in bright eyeshadows, sleek contouring and lipstick shades showcasing how powerful colorful is in branding to entice consumers to by a product.
The merging of food culture with high-brow products such as makeup makes cosmetics much more accessible and fun for consumers to experiment with as they interact with brand packaging.
What Makes This Trend Stand Out
- Food-inspired Makeup
- Opportunity for beauty brands to create makeup products and looks inspired by popular food and snack items, tapping into the trend of food culture and increasing consumer engagement.
- Colorful Branding
- Brands can leverage bold and vibrant colors from food packaging to create eye-catching and impactful branding strategies, attracting consumers' attention and driving sales.
- Interactive Makeup Tutorials
- There is potential for beauty influencers and makeup artists to create interactive tutorials that teach consumers how to recreate food-inspired makeup looks, fostering consumer creativity and brand loyalty.
Sectors Adopting This
- Beauty
- Beauty brands can benefit from creating food-inspired makeup products, leveraging the popularity of food culture and increasing consumer engagement.
- Food and Snacks
- Food and snack companies can explore partnerships with beauty brands to create makeup products and packaging that incorporate their popular food items, expanding their brand reach and appeal.
- Social Media
- Social media platforms can capitalize on the trend by providing space for influencers and users to share and engage with food-inspired makeup looks, driving user-generated content and increasing user activity.
