Talented makeup artist and Instagram user Tim O. sources his intricate and colorful cosmetic looks using popular foods and snacks as inspiration. The makeup tutorials pull colors from the packaging of chips, Pop-Tarts and cheesy snacks and recreates the branding in a wearable makeup look for others to attempt to recreate at home.
The makeup looks are detailed and strong, pulling the boldest of colors from the wrappers of Pop-Tart boxes, Cheetos chip packets and more as the main source of inspiration. The colors are then referenced in bright eyeshadows, sleek contouring and lipstick shades showcasing how powerful colorful is in branding to entice consumers to by a product.
The merging of food culture with high-brow products such as makeup makes cosmetics much more accessible and fun for consumers to experiment with as they interact with brand packaging.