The success of the design of these thickening hair care products is in the way that they cleverly appeal to their target demographic. The look of these bottles of shampoo, conditioner, hairspray, mouse and styling paste is sleek, contemporary and masculine, making them appear as premium purchases with hidden talents.
The MR Jamie Stevens range of thickening hair care products was designed for men who are experiencing thinning and more significant hair loss, and who wish to conceal the effects. Each item was engineered to offer a pair of benefits: to add volume as well as to wash, to moisturize or to secure one's coif. B&B Studio's branding strategy smartly attracts even the youngest of men who are experiencing male pattern baldness, with black bottles that are slick and elegant.
Key Themes Behind This Trend
- Masculine Hair Care
- The trend of masculine hair care products with sophisticated branding appeal to younger men experiencing hair loss and present an opportunity for innovative product formulations.
- Thickening Hair Products
- The trend of thickening hair care products that address both hair loss and styling needs presents opportunities for emerging brands to focus on targeted product development.
- Contemporary Packaging
- The trend of contemporary and sleek packaging for men's hair care presents opportunities for brands to differentiate themselves from traditional packaging designs.
Where This Applies
- Beauty & Personal Care
- The beauty and personal care industry can benefit from marketing male-specific hair care products with targeted branding and innovative formulations.
- Marketing & Advertising
- The marketing and advertising industry can help brands focus on presenting male-specific hair care as an opportunity for individual expression and style.
- Consumer Goods
- The consumer goods industry can focus on developing targeted product formulations and sophisticated packaging designs that appeal to young men experiencing hair loss.
