The success of the design of these thickening hair care products is in the way that they cleverly appeal to their target demographic. The look of these bottles of shampoo, conditioner, hairspray, mouse and styling paste is sleek, contemporary and masculine, making them appear as premium purchases with hidden talents.
The MR Jamie Stevens range of thickening hair care products was designed for men who are experiencing thinning and more significant hair loss, and who wish to conceal the effects. Each item was engineered to offer a pair of benefits: to add volume as well as to wash, to moisturize or to secure one's coif. B&B Studio's branding strategy smartly attracts even the youngest of men who are experiencing male pattern baldness, with black bottles that are slick and elegant.