High-end hair care brand 'davines' is producing a shampoo and conditioner that are specially formulated for enhancing the look of naturally grey hair. For many boomer women, embracing grey hair is a natural part of the aging process. This shampoo helps to make grey hair look its best by pigmentating the color directly.
The 'Alchemic' line includes a shampoo and a conditioner that are intended for women with naturally gray hair or hair that has turned yellow due to bleaching and sun exposure. The shampoo helps to gently and carefully clean the hair while the conditioner adds shine and silkiness. Both products contain hydrolyzed milk proteins that work to hydrate and protect mature hair.
The specially formulated haircare line is ideal for boomer women who want to embrace their natural color, but keep their hair looking shiny and healthy.