Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Estee Lauder's Technologically Advanced Foil Mask Seals in the Product

 - Dec 30, 2015
References: esteelauder & refinery29
The South Korean beauty community is buzzing over a foil mask dubbed 'the Iron Man.' The Estee Lauder Advanced Night Repair Concentrated Recovery Powerfoil Mask is one part sheet mask and one part sleep mask. It also integrates the South Korean concept of face-locking, which "delivers a one-way surge of skin-restoring concentrate that sinks deep to repair skin" when you're asleep.

The treatment insulation method is supposed to boost the efficiency of the mask's ingredients, allowing them to penetrate 25 times more deeply into the skin. With "dual-matrix technology" the product seals in every drop of the famous Advanced Night Repair serum.

The foil mask will be available beginning January 1 in South Korea and February 1 for the rest of the globe.