Rocarell is an olive oil brand based in Spain, and Zoo Studio recently updated the company's packaging design. The team went with a natural look for the label, in an attempt to exude the organic nature of the product, as well as the soil where the original trees grow.
As such the label has a darker background, however the main image that consumers see looks like the soil where the product originally came from. This darker look helps to give the olive oil brand a sense of mystery, which helps for alluring certain customers. Zoo Studio did a great job with using a clean, minimalist font too, making it stand out on the shelves in many stores.
Naturalistic Olive Oil Packaging
More Stats +/-
Vibrant Takeaway Packaging
Ancient Pottery Oil Packaging
Olive Oil Ice Cream
Holistic Oil Branding
Gold-Infused Oil Packaging
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.