Rocarell is an olive oil brand based in Spain, and Zoo Studio recently updated the company's packaging design. The team went with a natural look for the label, in an attempt to exude the organic nature of the product, as well as the soil where the original trees grow.
As such the label has a darker background, however the main image that consumers see looks like the soil where the product originally came from. This darker look helps to give the olive oil brand a sense of mystery, which helps for alluring certain customers. Zoo Studio did a great job with using a clean, minimalist font too, making it stand out on the shelves in many stores.