Ohio-based LOKAL Cold Brew is a coffee manufacturer that prides itself on premium products that are both delicious and beautifully branded. LOKAL's botanical branding is translated through flower-accented bottle labels and an Instagram profile that often pairs images of plants and greenery with cold coffee products.
LOKAL Cold Brew's botanical brand identity references the company's Indonesian roots and also speaks to the philosophy of founders Niko, Sam, Sean, and Winny. In addition to their love of premium cold coffee, LOKAL's owners appeal to busy Millennials with their convenient bottle packaging that can be enjoyed while traveling on the go.
Additionally, the brand also participates in local charities and initiatives and shares a passion for community involvement in a mission statement on its website.
What's Driving This Trend
- Botanical Branding
- Opportunity for other brands to incorporate botanical elements into their visual identity for a unique and eye-catching appeal.
- Convenient Packaging
- Opportunity for other cold beverage brands to capture busy Millennials by providing convenient packaging for on-the-go consumption.
- Community Involvement
- Opportunity for other brands to show commitment to social responsibility through participation in local charities and initiatives.
Who This Affects Most
- Beverage Manufacturing
- This industry can capitalize on the opportunity to improve the visual appeal and functionality of their packaging to attract busy Millennials.
- Graphic Design
- This industry can embrace and utilize botanical branding to deliver unique, visually striking designs to their clients.
- Corporate Social Responsibility
- This industry can advise and consult with brands on how to implement community involvement and social responsibility into their business practices.
