The Odacite Pure Elements face products offers an organic, all-natural and scientific approach to skincare with serums made from highly concentrated vitamins, oils and antioxidants sourced from plants. The serums are packaged in a variety of combinations geared to the different needs of various skin types.
Consumers are searching for more all-natural products to incorporate into their cosmetic routine and the Pure Elements line fits in with this ideology. The brand offers customized serum blends that are tailored to help problematic areas with all-natural ingredients. For example, a blend made for someone looking to improve hydration and more specifically elasticity would contain a blend of Marula and Neroli oils. The packaging of each stopper vial features a color-coated element equation listing the ingredients, for example Ma + N.