This eye drops packaging design does a great job of highlighting what the product is; a cross between clinical and cosmetic. The innovative product is essentially glossy glitter for the eye ball, promising to make the eye "sparkle."
The intriguing product draws on the packaging displayed in most medical eye drop packaging designs. The medicine dropper is given a fresh update in this example thanks to a square base and delicate patterned design.
The interesting product is also curious in the context of a recent look Rihanna pulled off. During her 2015 Grammy performance of 'FourFiveSeconds,' Rihanna was seen wearing eyelid gloss. The MAC product made for a perfectly dewy makeup look that recalled the look of a face fresh from tears.
This Eye Drops Packaging Design Fuses Clinical and Cosmetic
Rebecca Byers — May 5, 2015 — Art & Design
References: behance.net & packagingoftheworld