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Valiram Perfume Uses a Scientific Branding Aesthetic

Valiram perfume is a company started by chemists, therefore it was only natural for the packaging to reflect these founders. The design looks like something that would be found in a lab, as if the contents are an extremely valuable concoction.

For the box that the perfume comes in, Troy Sitosta the graphic designer steered more away from this scientific look, and opted for an industrial aesthetic. The box is cardboard with the brand name on the front and when it was established in 2014, but other than that it's quite simplistic. With the name Valiram, the owners took this from one of their grandfathers, so the goal with the packaging was to also embody his honesty and reliability, which comes across well in the scientific design.